Integrated marketing requires the creative combination of marketing disciplines to deliver campaigns that achieve objectives and maximize return on investment.
Our expertise in delivering complex, multi-tiered integrated marketing campaigns across a range of business sectors has helped our clients to influence their customers through multiple touch points, ensuring engagement.
Our Integrated Marketing Campaigns bring together the following components:
- The Foundation – corporate image and brand management; buyer behavior; promotions opportunity analysis.
- Advertising Tools – advertising management, advertising design: theoretical frameworks and types of appeals; advertising design; and advertising media selection.
- Promotional Tools – trade promotions; consumer promotions; personal selling, database marketing, and customer relations management; public relations and sponsorship programs.
- Integration Tools – Internet Marketing; IMC for small business and entrepreneurial ventures; evaluating and integrated marketing program.
The varied skill base of our team of marketing professionals allows us to combine their knowledge with creative flair to create integrated campaigns that provide improved results and a better return on investment.